年世界 旅游日 2025

Friday, 26 September 2025

Saturday, 27 September 2025 | World Tourism Day: Tourism and Sustainable Transformation

(Venue: Level 13, Grand Ballroom DoubleTree by Hilton, Melaka)

Welcome Remarks:

• H.E. Dato' Sri Tiong King Sing, Minister of Tourism, Arts and Culture, Malaysia 
• H.E. Zurab Pololikashvili, Secretary-General, UN Tourism
• H.E. Anwar bin Ibrahim, Prime Minister of Malaysia 

Keynote 1: From Social Innovation and Education to Sustainable Investment: Transforming Tourism from the ground up

• Natalia Bayona, Executive Director, UN Tourism

Panel Discussion: "People-Centered Tourism: Unlocking opportunities through education, innovation and investments" 

Moderator: Ms. Natalia Bayona, Executive Director, UN Tourism

This panel will examine how investing in human capital, especially youth and women, can create a more resilient, equitable, and future ready tourism ecosystem by highlighting successful models and forward-thinking policies. Panellists will address how targeted investments can scale up their impact, fostering entrepreneurship, digitalization, and long-term sustainability across destinations.

Panelists:

• Prof. Amran Hamzah, Director of the Centre for Innovative Planning and Development (PCIPD), Universiti Tecknologi Malaysia
• Victor Chua, Founding and Managing Partner, Vynn Capital (TBC)
• Jerry Inzerillo, Group CEO, Diriyah Company (TBC)
• André Mack, Director at EHL Advisory Services, Business 
• Management Microsoft Malaysia (TBC)
• Plug and Play Malaysia (TBC)

Keynote 2: Transformative Pathways for Building Resilience in Sustainable Tourism 

• Dirk Glaesser, Director, Sustainable Development of Tourism

Panel Discussion: Pathways to Resilience: Strategic Routes to Sustainable Tourism

Moderator: Dirk Glaesser, Director, Sustainable Development of Tourism

Panelists:

• William Rodríguez López, Minister of Tourism, Costa Rica. Chair, Committee on Tourism and Sustainability, UN Tourism (TBC)
• Tonci Glavina, Minister of Tourism and Sports, Republic of Croatia Co-Chair, Committee on Tourism and Sustainability, UN Tourism (TBC)
• Takeshi Nakano, Vice Commissioner, Japan Tourism Agency (TBC) 
• Harald Pechlaner, Professor and Head, Center for Advanced Studies, EURAC Research, Italy. Scientific Coordinator, INSTO South Tyrol Rural Observatory (TBC)
• Glenn Mandziuk, Chief Executive Officer, Sustainable Hospitality Alliance (WSHA), United Kingdom (TBC)
• Sérgio Guerreiro, Senior Director, Knowledge Management and Innovation, Turismo de Portugal,  Chair, Tourism Committee, OECD (TBC)