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World Tourism Day 2025:
Tourism and Sustainable Transformation

27 September | Melaka Malaysia

World Tourism Day 2025 highlights tourism’s transformative potential as an agent of positive change. Realizing this potential, however, demands more than growth alone.

World Tourism Day
UN Tourism: Tools & Insights
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UN Tourism Education
Our Mission: Empowering tourism professionals and the future tourism workforce through high-quality education, training, and capacity-building programs.
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Dashboard
The UN Tourism Data Dashboard – provides statistics and insights on key indicators for inbound and outbound tourism at the global, regional and national levels.
investment
Investments Strategy
Our investment strategy provides a comprehensive view of tourism’s multi-dimensional value—guiding data-driven decision-making and promoting impactful tourism investments
Sustainable tourism development
Sustainable
Over 850 organizations have become signatories of the Glasgow Declaration on Climate Action in Tourism to accelerate climate action

UN Tourism Events & Projects

All Projects Events

Americas

National Strategy and Policy for Sustainable Tourism in the Dominic...

Shaping and implementing a sustainable tourism framework for the Dominican Republic to secure its long-term viability and establish its leadership in global tourism.

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Explore More Events Technical Cooperation

International tourism recovers pre-pandemic levels in 2024

After recovering pre-pandemic levels in 2024, international tourist arrivals grew 5% in the first quarter of 2025 (compared to 2024), or 3% above 2019 levels. Over 300 million tourists travelled internationally between January and March 2025, about 14 million more than in the same months of 2024.

Barometer
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"UN tourism is leading the way forward in growing investments into the tourism sector. We serve as the bridge between investors and destinations, and we guide investments where they will have the biggest impact in making tourism more resilient, inclusive and sustainable."

M. Zurab Pololikashvili
UN Tourism Secretary-General
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UN Tourism News

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