Afrique
Le secteur du tourisme africain continue d'afficher une résilience et une capacité d'innovation remarquables.
What we do
Our mission is to support and assist UN Tourism African members and other stakeholders from the region in their efforts to develop their tourism industry as a catalyst for sustainable economic and social development, and ensuring that the members fully benefit from the services of the organization.
Africa Latest News
1st UN Tourism Regional Conference on the Empowerment of Women in Tourism in Europe
The 1st UN Tourism Regional Conference on the Empowerment of Women in Tourism in Europe will be hosted by Visit Almaty and will take place from 22 - 23 October in Almaty, Kazakhstan. This event provides a platform for some of the leading female voices in tourism in the region, celebrating their successes and considering ways to dismantle the barriers that hamper women's economic and social empowerment.
The agenda will include dialogue with leaders from both the public and private sectors who are driving social innovation, discussing strategies for the global tourism sector to confront and combat gender inequalities.
2025 ECU World Tourism Day Forum
The 2025 World Tourism Day is organized by the Edith Cowan University (ECU), in partnership with the Tourism Western Australia (TWA), Women in Tourism and Hospitality WA, Australian Hotels Association WA, WA Agri-tourism Association, Destination Perth, and Crown Tower Perth. This event presents a strategic opportunity for Western Australia to lead the global conversation on tourism. Under the UN Tourism theme “Tourism and Sustainable Transformation,” this half-day forum will convene influential voices from government, industry, and academia to explore a shared vision for a sustainable, inclusive tourism future in WA.
Western Australia stands at a pivotal crossroads. The imperative to attract international visitors and celebrate Australia’s rich Indigenous and cultural heritage is intensifying—yet so too are the environmental pressures, workforce vulnerabilities, and community wellbeing challenges that accompany this growth. Addressing these complexities requires more than conversation—it demands collective leadership and decisive, coordinated action.
This high-impact forum is not just an event—it is a platform for action and collaboration. It will foster cross-sectoral dialogue, strengthen strategic alignment, and catalyse collaborative solutions to shape the future of tourism across the region.
Semana do Turismo 2025 - ESAT/UEA - “Turismólogo em Ação: Novos Caminhos, Novas Perspectivas”
Semana do Turismo 2025 – ESAT/UEA
Turismólogo em Ação: Novos Caminhos, Novas Perspectivas
A Escola Superior de Artes e Turismo (ESAT), por meio da Universidade do Estado do Amazonas (UEA) realiza, entre os dias 20 e 26 de setembro, a Semana de Turismo 2025, com o tema "Turismólogo em Ação: Novos Caminhos, Novas Perspectivas", a proposta da Semana do Turismo na Universidade do Estado do Amazonas (UEA) visa destacar o protagonismo do profissional de Turismo diante dos desafios e possibilidades do mundo contemporâneo. A programação contempla uma abordagem interdisciplinar e inovadora, por meio de debates, oficinas, vivências e palestras, valorizando não apenas a formação acadêmica, mas também o empreendedorismo, novas tendências do setor e práticas voltadas à formação acadêmica e ao fortalecimento do setor no estado.
O evento é organizado pelo Curso de Turismo da Escola Superior de Artes e Turismo (ESAT), em parceria com: Centro Acadêmico de Turismo (Catur), Laboratório de Turismo (Labotur), Laboratório de Ensino de Práticas de Eventos (EventosLab), Laboratório de Acessibilidade, Neicam, Naie, Observatório de Turismo da UEA, RedeTur Amazônia, Mais Acesso, Cinema na Palma da Mão, Esa Ambiental, egressos e diversos parceiros institucionais da UEA, promovendo uma articulação entre saberes acadêmicos e demandas do trade turístico.
Entre os destaques está o concurso cultural "Influencer Turístico", que estimula estudantes a produzirem conteúdos digitais criativos sobre o território, envolvendo etapas de vivência, criação e apresentação da cultura do Estado. A programação inclui ainda rodas de conversa com representantes do trade e da gestão pública, além de oficinas voltadas a temas como eventos, empreendedorismo e roteiros turísticos alternativos.
A Semana também abre espaço para discussões sobre turismo de periferia, segurança no turismo de aventura, crimes relacionados ao setor, economia criativa e turismo de experiência, fortalecendo o vínculo entre a universidade e a realidade social. A tradicional Feira do Empreendedorismo do NAIE e o Encontro de Egressos completam o circuito de atividades, promovendo a troca de saberes e valorizando trajetórias inspiradoras de quem constrói o turismo amazonense.
“Mais do que uma semana comemorativa, esse evento é um espaço de construção coletiva, onde nossos alunos exercitam o protagonismo, o pensamento crítico e o olhar sensível sobre o turismo. Ao conectar experiências locais com tendências nacionais, incentivamos um turismo mais justo, criativo e comprometido com a valorização das nossas identidades culturais”, destaca a Profa. Dra. Cláudia Araújo de Menezes Martins - Coordenação do curso de Turismo da UEA.
O Curso de Turismo também apoia atividades que serão realizadas nos municípios de Manacapuru, Novo Airão e Carauari. A Semana de Turismo 2025 é voltada para o público acadêmico, egressos e comunidade, em comemoração ao Dia Mundial do Turismo e do Turismólogo, no dia 27 de outubro. Acompanhe a programação geral no site do evento no Even3.
Website
https://www.even3.com.br/semana-do-turismo-2025-esatuea-612915

Travel Film Awards
Travel Film Awards (TFA) is an international film festival focused on travel and tourism. Held annually to coincide with World Tourism Day, TFA aligns with the UN Tourism theme of the year while welcoming all films under 60 minutes that capture the many dimensions of travel.
The festival honors and promotes filmmakers who portray the spirit of travel and the transformative power of tourism. The second edition takes place this year in Barcelona, September 26–28.
Website
https://travelfilmawards.com/

Tourism for Community: Education, Equity & Eco-Transformation. Exploring European innovative tourism models.
The Tourism for Community: Education, Equity & Eco-Transformation International Forum brings together global leaders from academia, government, and the tourism industry to shape a more inclusive, innovative, and sustainable future for tourism. This year’s focus includes horizontal hotel models, outdoor hospitality, and inclusive tourism, with special attention to education and skills development as drivers for equity and accessibility. Through inspiring talks, hands-on workshops, and European best practices—like the renowned Alberghi Diffusi—participants will explore how community-centered hospitality can boost rural revitalization, protect cultural heritage, and deliver regenerative tourism solutions.
Website
edu4tourism.ro
Edessa, GR, Tourism and Sustainable Transformation towards Agenda 2030
26 Sep World Tourism Day Event
Edessa, Pella, Macedonia, Greece
Tourism and Sustainable Transformation towards Agenda 2030
- 8 Educational Workshops to Local Students & Pupils
- Green & Digi-Excursion for foreign Students & Pupils
- Cultural Experiences in hospitality and 4 elements activities
- Visits to Edessa Sights free of charge using Edessa City Card for all visitors
Edessa Tourist Information Center
Agras Wetland Environmental & Tourist Information Center
Agios Athanasios Tourist Information Center
Municipality of Edessa, Dept. of Tourism
www.edessacity.gr
Website
https://www.edessacity.gr/

World Tourism Day 2025 - Międzypokoleniowa Sztafeta Turystyczna PTTK UMK WNoZiGP i ZSGH Toruń
Zapraszamy do wzięcia udziału w XII edycji Międzypokoleniowej Sztafety Turystycznej PTTK! OD 2012 roku Polskie Towarzystwo Turystyczno-Krajoznawcze organizuje ogólnopolską akcję z okazji obchodów Światowego Dnia Turystyki. W ramach Międzypokoleniowej Sztafety Turystycznej stworzyliśmy platformę umożliwiającą jednostkom organizacyjnym PTTK i zaprzyjaźnionym podmiotom zgłaszanie wydarzeń o charakterze turystyczno-krajoznawczym - wycieczek, rajdów, zlotów, spływów i wszelkich innych wypraw – w ramach wspólnej inicjatywy. Celem sztafety jest integracja środowiska turystów oraz wspólna wymiana doświadczeń, pomiędzy różnymi pokoleniami wędrowców. W tym roku, podczas XII Sztafety 27 września zachęcamy do wyruszenia na wspólne szlaki w celu celebracji jubileuszu 75 lat istnienia Towarzystwa!
Towarzystwo, niezmiennie od zawiązania w 1950 r. pragnie stwarzać przyjazne dla turystów warunki uprawiania rekreacji oraz poznawania dziedzictwa i walorów krajoznawczych naszego pięknego kraju. Pragniemy integrować różne środowiska prowadzące aktywność skierowaną na krzewienie turystyki i krajoznawstwa. Zapraszamy do odkrywania Polski, przemierzania szlaków, zwiedzania obiektów krajoznawczych w doborowym towarzystwie – naszym Towarzystwie.
https://pttk.pl/xii-edycja-miedzypokoleniowej-sztafety-turystycznej-pttk-27-09-2025-r/;
Zapraszamy do udziału w Międzypokoleniowej Sztafecie Turystycznej 2025 z UMK i ZSGH Toruń. Wystarczy, że w terminie 27.09.2025r. do 30.09.205r. w ramach obchodów Światowego Dnia Turystyki przejdziesz, przejedziesz albo przepłyniesz dowolną ilość metrów/km/przestrzeni i zgłosisz/opublikujesz relację z tego w naszym wydarzeniu:
https://www.facebook.com/events/535077209571416
Powodzenia i do zobaczenia na szlaku!
We invite you to participate in the 12th edition of the PTTK Intergenerational Tourist Relay Race! Since 2012, the Polish Tourist and Sightseeing Society has been organizing a nationwide event to celebrate World Tourism Day. As part of the Intergenerational Tourist Relay Race, we have created a platform enabling PTTK organizational units and affiliated entities to submit tourism and sightseeing events – trips, rallies, gatherings, kayaking trips, and other expeditions – as part of a joint initiative. The goal of the relay race is to integrate the tourist community and facilitate the exchange of experiences between different generations of hikers. This year, during the 12th Relay Race on September 27th, we encourage you to set off on common trails to celebrate the Society's 75th anniversary!
Since its founding in 1950, the Society has consistently strived to create tourist-friendly conditions for recreation and exploration of the heritage and scenic attractions of our beautiful country. We strive to integrate diverse communities engaged in activities aimed at promoting tourism and local knowledge. We invite you to discover Poland, explore its trails, and visit its landmarks in the company of our distinguished members.
We invite you to participate in the 2025 Intergenerational Tourist Relay Race with Nicolaus Copernicus University and ZSGH Toruń. All you have to do is walk, cycle, or swim any distance between September 27, 2025, and September 30, 2025, as part of World Tourism Day celebrations, and report/post your achievement in our event:
https://www.facebook.com/events/535077209571416
Good luck, and see you on the trail!
Global Promotion action for Chinese Tourism Destination
On September 12, 2023, China Window, together with Tianji Ranking, International Brand Festival (International Brand Ceremony), and Beautiful China Cultural Exploration Action, jointly launched the "Beautiful China - Global Promotion of China Tourism Destination" campaign.
The "Global Promotion of Chinese Tourism Destination Action" will conduct comprehensive research on tourist attractions in China. The selected attractions will be recommended by cooperative media organizations. The event organizing committee will also work with professional cultural and tourism planning and operation teams to plan, improve, and design overall operation plans for tourist attractions in need. The "Beautiful China - Global Promotion of Chinese Tourism Destination Action" will timely release the recommended list of tourism destinations for all provinces and cities in China and the "Top 100 Chinese Tourism Destination" list by 2025.

Website: https://www.huamei.org.cn
INSTO FAQ
Journée mondiale du tourisme 2025
Preliminary Programme
Friday, 26 September 2025 | |
| 19:00- 21:00 | Gala Dinner hosted by the state of Melaka, Malaysia* |
* (by invitation only)
Saturday, 27 September 2025 | World Tourism Day: Tourism and Sustainable Transformation (Venue: Level 13, Grand Ballroom DoubleTree by Hilton, Melaka) | |
| 10:00– 10:15 | Welcome Remarks:
|
| 10:15– 10:30 | Photo Session |
| 10:30 - 10:45 | Keynote 1: From Social Innovation and Education to Sustainable Investment: Transforming Tourism from the ground up
|
| 10:45 - 11:30 | Panel Discussion: "People-Centered Tourism: Unlocking opportunities through education, innovation and investments" Moderator: Ms. Natalia Bayona, Executive Director, UN Tourism This panel will examine how investing in human capital, especially youth and women, can create a more resilient, equitable, and future ready tourism ecosystem by highlighting successful models and forward-thinking policies. Panellists will address how targeted investments can scale up their impact, fostering entrepreneurship, digitalization, and long-term sustainability across destinations. Panelists:
|
| 11:30 - 12:30 | Lunch |
| 12:30 - 12:45 | Keynote 2: Transformative Pathways for Building Resilience in Sustainable Tourism
|
| 12:45 - 13:30 | Panel Discussion: Pathways to Resilience: Strategic Routes to Sustainable Tourism Moderator: Dirk Glaesser, Director, Sustainable Development of Tourism Panelists:
|
| 13:30 - 13: 45 | WTD Handover Ceremony |
| 13:45 - 14:00 | Closing Ceremony |
| 19:00 - 21:00 | Visit Malaysia 2026 Dinner Co-hosted by Tourism Malaysia & the state of Melaka* |
* (by invitation only)
World Tourism Conference
28-29 September, 2025 | Melaka, Malaysia
In the wake of the global recovery from the COVID-19 pandemic, UN Tourism’s call to “Rethink Tourism – From Crisis to Transformation” set the stage for a fundamental paradigm shift. As of 2024, international tourism rebounded impressively with 1.4 billion arrivals globally—an increase of 115% from 2023. The Asia-Pacific region saw strong momentum, reaching 87% of pre-pandemic numbers.
Africa Newsletter
1st UN Tourism Regional Conference on the Empowerment of Women in Tourism in Europe
The 1st UN Tourism Regional Conference on the Empowerment of Women in Tourism in Europe will be hosted by Visit Almaty and will take place from 22 - 23 October in Almaty, Kazakhstan. This event provides a platform for some of the leading female voices in tourism in the region, celebrating their successes and considering ways to dismantle the barriers that hamper women's economic and social empowerment.
The agenda will include dialogue with leaders from both the public and private sectors who are driving social innovation, discussing strategies for the global tourism sector to confront and combat gender inequalities.
2025 ECU World Tourism Day Forum
The 2025 World Tourism Day is organized by the Edith Cowan University (ECU), in partnership with the Tourism Western Australia (TWA), Women in Tourism and Hospitality WA, Australian Hotels Association WA, WA Agri-tourism Association, Destination Perth, and Crown Tower Perth. This event presents a strategic opportunity for Western Australia to lead the global conversation on tourism. Under the UN Tourism theme “Tourism and Sustainable Transformation,” this half-day forum will convene influential voices from government, industry, and academia to explore a shared vision for a sustainable, inclusive tourism future in WA.
Western Australia stands at a pivotal crossroads. The imperative to attract international visitors and celebrate Australia’s rich Indigenous and cultural heritage is intensifying—yet so too are the environmental pressures, workforce vulnerabilities, and community wellbeing challenges that accompany this growth. Addressing these complexities requires more than conversation—it demands collective leadership and decisive, coordinated action.
This high-impact forum is not just an event—it is a platform for action and collaboration. It will foster cross-sectoral dialogue, strengthen strategic alignment, and catalyse collaborative solutions to shape the future of tourism across the region.
Semana do Turismo 2025 - ESAT/UEA - “Turismólogo em Ação: Novos Caminhos, Novas Perspectivas”
Semana do Turismo 2025 – ESAT/UEA
Turismólogo em Ação: Novos Caminhos, Novas Perspectivas
A Escola Superior de Artes e Turismo (ESAT), por meio da Universidade do Estado do Amazonas (UEA) realiza, entre os dias 20 e 26 de setembro, a Semana de Turismo 2025, com o tema "Turismólogo em Ação: Novos Caminhos, Novas Perspectivas", a proposta da Semana do Turismo na Universidade do Estado do Amazonas (UEA) visa destacar o protagonismo do profissional de Turismo diante dos desafios e possibilidades do mundo contemporâneo. A programação contempla uma abordagem interdisciplinar e inovadora, por meio de debates, oficinas, vivências e palestras, valorizando não apenas a formação acadêmica, mas também o empreendedorismo, novas tendências do setor e práticas voltadas à formação acadêmica e ao fortalecimento do setor no estado.
O evento é organizado pelo Curso de Turismo da Escola Superior de Artes e Turismo (ESAT), em parceria com: Centro Acadêmico de Turismo (Catur), Laboratório de Turismo (Labotur), Laboratório de Ensino de Práticas de Eventos (EventosLab), Laboratório de Acessibilidade, Neicam, Naie, Observatório de Turismo da UEA, RedeTur Amazônia, Mais Acesso, Cinema na Palma da Mão, Esa Ambiental, egressos e diversos parceiros institucionais da UEA, promovendo uma articulação entre saberes acadêmicos e demandas do trade turístico.
Entre os destaques está o concurso cultural "Influencer Turístico", que estimula estudantes a produzirem conteúdos digitais criativos sobre o território, envolvendo etapas de vivência, criação e apresentação da cultura do Estado. A programação inclui ainda rodas de conversa com representantes do trade e da gestão pública, além de oficinas voltadas a temas como eventos, empreendedorismo e roteiros turísticos alternativos.
A Semana também abre espaço para discussões sobre turismo de periferia, segurança no turismo de aventura, crimes relacionados ao setor, economia criativa e turismo de experiência, fortalecendo o vínculo entre a universidade e a realidade social. A tradicional Feira do Empreendedorismo do NAIE e o Encontro de Egressos completam o circuito de atividades, promovendo a troca de saberes e valorizando trajetórias inspiradoras de quem constrói o turismo amazonense.
“Mais do que uma semana comemorativa, esse evento é um espaço de construção coletiva, onde nossos alunos exercitam o protagonismo, o pensamento crítico e o olhar sensível sobre o turismo. Ao conectar experiências locais com tendências nacionais, incentivamos um turismo mais justo, criativo e comprometido com a valorização das nossas identidades culturais”, destaca a Profa. Dra. Cláudia Araújo de Menezes Martins - Coordenação do curso de Turismo da UEA.
O Curso de Turismo também apoia atividades que serão realizadas nos municípios de Manacapuru, Novo Airão e Carauari. A Semana de Turismo 2025 é voltada para o público acadêmico, egressos e comunidade, em comemoração ao Dia Mundial do Turismo e do Turismólogo, no dia 27 de outubro. Acompanhe a programação geral no site do evento no Even3.
Website
https://www.even3.com.br/semana-do-turismo-2025-esatuea-612915

Travel Film Awards
Travel Film Awards (TFA) is an international film festival focused on travel and tourism. Held annually to coincide with World Tourism Day, TFA aligns with the UN Tourism theme of the year while welcoming all films under 60 minutes that capture the many dimensions of travel.
The festival honors and promotes filmmakers who portray the spirit of travel and the transformative power of tourism. The second edition takes place this year in Barcelona, September 26–28.
Website
https://travelfilmawards.com/

Tourism for Community: Education, Equity & Eco-Transformation. Exploring European innovative tourism models.
The Tourism for Community: Education, Equity & Eco-Transformation International Forum brings together global leaders from academia, government, and the tourism industry to shape a more inclusive, innovative, and sustainable future for tourism. This year’s focus includes horizontal hotel models, outdoor hospitality, and inclusive tourism, with special attention to education and skills development as drivers for equity and accessibility. Through inspiring talks, hands-on workshops, and European best practices—like the renowned Alberghi Diffusi—participants will explore how community-centered hospitality can boost rural revitalization, protect cultural heritage, and deliver regenerative tourism solutions.
Website
edu4tourism.ro
Edessa, GR, Tourism and Sustainable Transformation towards Agenda 2030
26 Sep World Tourism Day Event
Edessa, Pella, Macedonia, Greece
Tourism and Sustainable Transformation towards Agenda 2030
- 8 Educational Workshops to Local Students & Pupils
- Green & Digi-Excursion for foreign Students & Pupils
- Cultural Experiences in hospitality and 4 elements activities
- Visits to Edessa Sights free of charge using Edessa City Card for all visitors
Edessa Tourist Information Center
Agras Wetland Environmental & Tourist Information Center
Agios Athanasios Tourist Information Center
Municipality of Edessa, Dept. of Tourism
www.edessacity.gr
Website
https://www.edessacity.gr/

World Tourism Day 2025 - Międzypokoleniowa Sztafeta Turystyczna PTTK UMK WNoZiGP i ZSGH Toruń
Zapraszamy do wzięcia udziału w XII edycji Międzypokoleniowej Sztafety Turystycznej PTTK! OD 2012 roku Polskie Towarzystwo Turystyczno-Krajoznawcze organizuje ogólnopolską akcję z okazji obchodów Światowego Dnia Turystyki. W ramach Międzypokoleniowej Sztafety Turystycznej stworzyliśmy platformę umożliwiającą jednostkom organizacyjnym PTTK i zaprzyjaźnionym podmiotom zgłaszanie wydarzeń o charakterze turystyczno-krajoznawczym - wycieczek, rajdów, zlotów, spływów i wszelkich innych wypraw – w ramach wspólnej inicjatywy. Celem sztafety jest integracja środowiska turystów oraz wspólna wymiana doświadczeń, pomiędzy różnymi pokoleniami wędrowców. W tym roku, podczas XII Sztafety 27 września zachęcamy do wyruszenia na wspólne szlaki w celu celebracji jubileuszu 75 lat istnienia Towarzystwa!
Towarzystwo, niezmiennie od zawiązania w 1950 r. pragnie stwarzać przyjazne dla turystów warunki uprawiania rekreacji oraz poznawania dziedzictwa i walorów krajoznawczych naszego pięknego kraju. Pragniemy integrować różne środowiska prowadzące aktywność skierowaną na krzewienie turystyki i krajoznawstwa. Zapraszamy do odkrywania Polski, przemierzania szlaków, zwiedzania obiektów krajoznawczych w doborowym towarzystwie – naszym Towarzystwie.
https://pttk.pl/xii-edycja-miedzypokoleniowej-sztafety-turystycznej-pttk-27-09-2025-r/;
Zapraszamy do udziału w Międzypokoleniowej Sztafecie Turystycznej 2025 z UMK i ZSGH Toruń. Wystarczy, że w terminie 27.09.2025r. do 30.09.205r. w ramach obchodów Światowego Dnia Turystyki przejdziesz, przejedziesz albo przepłyniesz dowolną ilość metrów/km/przestrzeni i zgłosisz/opublikujesz relację z tego w naszym wydarzeniu:
https://www.facebook.com/events/535077209571416
Powodzenia i do zobaczenia na szlaku!
We invite you to participate in the 12th edition of the PTTK Intergenerational Tourist Relay Race! Since 2012, the Polish Tourist and Sightseeing Society has been organizing a nationwide event to celebrate World Tourism Day. As part of the Intergenerational Tourist Relay Race, we have created a platform enabling PTTK organizational units and affiliated entities to submit tourism and sightseeing events – trips, rallies, gatherings, kayaking trips, and other expeditions – as part of a joint initiative. The goal of the relay race is to integrate the tourist community and facilitate the exchange of experiences between different generations of hikers. This year, during the 12th Relay Race on September 27th, we encourage you to set off on common trails to celebrate the Society's 75th anniversary!
Since its founding in 1950, the Society has consistently strived to create tourist-friendly conditions for recreation and exploration of the heritage and scenic attractions of our beautiful country. We strive to integrate diverse communities engaged in activities aimed at promoting tourism and local knowledge. We invite you to discover Poland, explore its trails, and visit its landmarks in the company of our distinguished members.
We invite you to participate in the 2025 Intergenerational Tourist Relay Race with Nicolaus Copernicus University and ZSGH Toruń. All you have to do is walk, cycle, or swim any distance between September 27, 2025, and September 30, 2025, as part of World Tourism Day celebrations, and report/post your achievement in our event:
https://www.facebook.com/events/535077209571416
Good luck, and see you on the trail!
Global Promotion action for Chinese Tourism Destination
On September 12, 2023, China Window, together with Tianji Ranking, International Brand Festival (International Brand Ceremony), and Beautiful China Cultural Exploration Action, jointly launched the "Beautiful China - Global Promotion of China Tourism Destination" campaign.
The "Global Promotion of Chinese Tourism Destination Action" will conduct comprehensive research on tourist attractions in China. The selected attractions will be recommended by cooperative media organizations. The event organizing committee will also work with professional cultural and tourism planning and operation teams to plan, improve, and design overall operation plans for tourist attractions in need. The "Beautiful China - Global Promotion of Chinese Tourism Destination Action" will timely release the recommended list of tourism destinations for all provinces and cities in China and the "Top 100 Chinese Tourism Destination" list by 2025.

Website: https://www.huamei.org.cn
INSTO FAQ
Journée mondiale du tourisme 2025
Preliminary Programme
Friday, 26 September 2025 | |
| 19:00- 21:00 | Gala Dinner hosted by the state of Melaka, Malaysia* |
* (by invitation only)
Saturday, 27 September 2025 | World Tourism Day: Tourism and Sustainable Transformation (Venue: Level 13, Grand Ballroom DoubleTree by Hilton, Melaka) | |
| 10:00– 10:15 | Welcome Remarks:
|
| 10:15– 10:30 | Photo Session |
| 10:30 - 10:45 | Keynote 1: From Social Innovation and Education to Sustainable Investment: Transforming Tourism from the ground up
|
| 10:45 - 11:30 | Panel Discussion: "People-Centered Tourism: Unlocking opportunities through education, innovation and investments" Moderator: Ms. Natalia Bayona, Executive Director, UN Tourism This panel will examine how investing in human capital, especially youth and women, can create a more resilient, equitable, and future ready tourism ecosystem by highlighting successful models and forward-thinking policies. Panellists will address how targeted investments can scale up their impact, fostering entrepreneurship, digitalization, and long-term sustainability across destinations. Panelists:
|
| 11:30 - 12:30 | Lunch |
| 12:30 - 12:45 | Keynote 2: Transformative Pathways for Building Resilience in Sustainable Tourism
|
| 12:45 - 13:30 | Panel Discussion: Pathways to Resilience: Strategic Routes to Sustainable Tourism Moderator: Dirk Glaesser, Director, Sustainable Development of Tourism Panelists:
|
| 13:30 - 13: 45 | WTD Handover Ceremony |
| 13:45 - 14:00 | Closing Ceremony |
| 19:00 - 21:00 | Visit Malaysia 2026 Dinner Co-hosted by Tourism Malaysia & the state of Melaka* |
* (by invitation only)
World Tourism Conference
28-29 September, 2025 | Melaka, Malaysia
In the wake of the global recovery from the COVID-19 pandemic, UN Tourism’s call to “Rethink Tourism – From Crisis to Transformation” set the stage for a fundamental paradigm shift. As of 2024, international tourism rebounded impressively with 1.4 billion arrivals globally—an increase of 115% from 2023. The Asia-Pacific region saw strong momentum, reaching 87% of pre-pandemic numbers.
Africa Development and Cooperation
1st UN Tourism Regional Conference on the Empowerment of Women in Tourism in Europe
The 1st UN Tourism Regional Conference on the Empowerment of Women in Tourism in Europe will be hosted by Visit Almaty and will take place from 22 - 23 October in Almaty, Kazakhstan. This event provides a platform for some of the leading female voices in tourism in the region, celebrating their successes and considering ways to dismantle the barriers that hamper women's economic and social empowerment.
The agenda will include dialogue with leaders from both the public and private sectors who are driving social innovation, discussing strategies for the global tourism sector to confront and combat gender inequalities.
2025 ECU World Tourism Day Forum
The 2025 World Tourism Day is organized by the Edith Cowan University (ECU), in partnership with the Tourism Western Australia (TWA), Women in Tourism and Hospitality WA, Australian Hotels Association WA, WA Agri-tourism Association, Destination Perth, and Crown Tower Perth. This event presents a strategic opportunity for Western Australia to lead the global conversation on tourism. Under the UN Tourism theme “Tourism and Sustainable Transformation,” this half-day forum will convene influential voices from government, industry, and academia to explore a shared vision for a sustainable, inclusive tourism future in WA.
Western Australia stands at a pivotal crossroads. The imperative to attract international visitors and celebrate Australia’s rich Indigenous and cultural heritage is intensifying—yet so too are the environmental pressures, workforce vulnerabilities, and community wellbeing challenges that accompany this growth. Addressing these complexities requires more than conversation—it demands collective leadership and decisive, coordinated action.
This high-impact forum is not just an event—it is a platform for action and collaboration. It will foster cross-sectoral dialogue, strengthen strategic alignment, and catalyse collaborative solutions to shape the future of tourism across the region.
Semana do Turismo 2025 - ESAT/UEA - “Turismólogo em Ação: Novos Caminhos, Novas Perspectivas”
Semana do Turismo 2025 – ESAT/UEA
Turismólogo em Ação: Novos Caminhos, Novas Perspectivas
A Escola Superior de Artes e Turismo (ESAT), por meio da Universidade do Estado do Amazonas (UEA) realiza, entre os dias 20 e 26 de setembro, a Semana de Turismo 2025, com o tema "Turismólogo em Ação: Novos Caminhos, Novas Perspectivas", a proposta da Semana do Turismo na Universidade do Estado do Amazonas (UEA) visa destacar o protagonismo do profissional de Turismo diante dos desafios e possibilidades do mundo contemporâneo. A programação contempla uma abordagem interdisciplinar e inovadora, por meio de debates, oficinas, vivências e palestras, valorizando não apenas a formação acadêmica, mas também o empreendedorismo, novas tendências do setor e práticas voltadas à formação acadêmica e ao fortalecimento do setor no estado.
O evento é organizado pelo Curso de Turismo da Escola Superior de Artes e Turismo (ESAT), em parceria com: Centro Acadêmico de Turismo (Catur), Laboratório de Turismo (Labotur), Laboratório de Ensino de Práticas de Eventos (EventosLab), Laboratório de Acessibilidade, Neicam, Naie, Observatório de Turismo da UEA, RedeTur Amazônia, Mais Acesso, Cinema na Palma da Mão, Esa Ambiental, egressos e diversos parceiros institucionais da UEA, promovendo uma articulação entre saberes acadêmicos e demandas do trade turístico.
Entre os destaques está o concurso cultural "Influencer Turístico", que estimula estudantes a produzirem conteúdos digitais criativos sobre o território, envolvendo etapas de vivência, criação e apresentação da cultura do Estado. A programação inclui ainda rodas de conversa com representantes do trade e da gestão pública, além de oficinas voltadas a temas como eventos, empreendedorismo e roteiros turísticos alternativos.
A Semana também abre espaço para discussões sobre turismo de periferia, segurança no turismo de aventura, crimes relacionados ao setor, economia criativa e turismo de experiência, fortalecendo o vínculo entre a universidade e a realidade social. A tradicional Feira do Empreendedorismo do NAIE e o Encontro de Egressos completam o circuito de atividades, promovendo a troca de saberes e valorizando trajetórias inspiradoras de quem constrói o turismo amazonense.
“Mais do que uma semana comemorativa, esse evento é um espaço de construção coletiva, onde nossos alunos exercitam o protagonismo, o pensamento crítico e o olhar sensível sobre o turismo. Ao conectar experiências locais com tendências nacionais, incentivamos um turismo mais justo, criativo e comprometido com a valorização das nossas identidades culturais”, destaca a Profa. Dra. Cláudia Araújo de Menezes Martins - Coordenação do curso de Turismo da UEA.
O Curso de Turismo também apoia atividades que serão realizadas nos municípios de Manacapuru, Novo Airão e Carauari. A Semana de Turismo 2025 é voltada para o público acadêmico, egressos e comunidade, em comemoração ao Dia Mundial do Turismo e do Turismólogo, no dia 27 de outubro. Acompanhe a programação geral no site do evento no Even3.
Website
https://www.even3.com.br/semana-do-turismo-2025-esatuea-612915

Travel Film Awards
Travel Film Awards (TFA) is an international film festival focused on travel and tourism. Held annually to coincide with World Tourism Day, TFA aligns with the UN Tourism theme of the year while welcoming all films under 60 minutes that capture the many dimensions of travel.
The festival honors and promotes filmmakers who portray the spirit of travel and the transformative power of tourism. The second edition takes place this year in Barcelona, September 26–28.
Website
https://travelfilmawards.com/

Tourism for Community: Education, Equity & Eco-Transformation. Exploring European innovative tourism models.
The Tourism for Community: Education, Equity & Eco-Transformation International Forum brings together global leaders from academia, government, and the tourism industry to shape a more inclusive, innovative, and sustainable future for tourism. This year’s focus includes horizontal hotel models, outdoor hospitality, and inclusive tourism, with special attention to education and skills development as drivers for equity and accessibility. Through inspiring talks, hands-on workshops, and European best practices—like the renowned Alberghi Diffusi—participants will explore how community-centered hospitality can boost rural revitalization, protect cultural heritage, and deliver regenerative tourism solutions.
Website
edu4tourism.ro
Edessa, GR, Tourism and Sustainable Transformation towards Agenda 2030
26 Sep World Tourism Day Event
Edessa, Pella, Macedonia, Greece
Tourism and Sustainable Transformation towards Agenda 2030
- 8 Educational Workshops to Local Students & Pupils
- Green & Digi-Excursion for foreign Students & Pupils
- Cultural Experiences in hospitality and 4 elements activities
- Visits to Edessa Sights free of charge using Edessa City Card for all visitors
Edessa Tourist Information Center
Agras Wetland Environmental & Tourist Information Center
Agios Athanasios Tourist Information Center
Municipality of Edessa, Dept. of Tourism
www.edessacity.gr
Website
https://www.edessacity.gr/

World Tourism Day 2025 - Międzypokoleniowa Sztafeta Turystyczna PTTK UMK WNoZiGP i ZSGH Toruń
Zapraszamy do wzięcia udziału w XII edycji Międzypokoleniowej Sztafety Turystycznej PTTK! OD 2012 roku Polskie Towarzystwo Turystyczno-Krajoznawcze organizuje ogólnopolską akcję z okazji obchodów Światowego Dnia Turystyki. W ramach Międzypokoleniowej Sztafety Turystycznej stworzyliśmy platformę umożliwiającą jednostkom organizacyjnym PTTK i zaprzyjaźnionym podmiotom zgłaszanie wydarzeń o charakterze turystyczno-krajoznawczym - wycieczek, rajdów, zlotów, spływów i wszelkich innych wypraw – w ramach wspólnej inicjatywy. Celem sztafety jest integracja środowiska turystów oraz wspólna wymiana doświadczeń, pomiędzy różnymi pokoleniami wędrowców. W tym roku, podczas XII Sztafety 27 września zachęcamy do wyruszenia na wspólne szlaki w celu celebracji jubileuszu 75 lat istnienia Towarzystwa!
Towarzystwo, niezmiennie od zawiązania w 1950 r. pragnie stwarzać przyjazne dla turystów warunki uprawiania rekreacji oraz poznawania dziedzictwa i walorów krajoznawczych naszego pięknego kraju. Pragniemy integrować różne środowiska prowadzące aktywność skierowaną na krzewienie turystyki i krajoznawstwa. Zapraszamy do odkrywania Polski, przemierzania szlaków, zwiedzania obiektów krajoznawczych w doborowym towarzystwie – naszym Towarzystwie.
https://pttk.pl/xii-edycja-miedzypokoleniowej-sztafety-turystycznej-pttk-27-09-2025-r/;
Zapraszamy do udziału w Międzypokoleniowej Sztafecie Turystycznej 2025 z UMK i ZSGH Toruń. Wystarczy, że w terminie 27.09.2025r. do 30.09.205r. w ramach obchodów Światowego Dnia Turystyki przejdziesz, przejedziesz albo przepłyniesz dowolną ilość metrów/km/przestrzeni i zgłosisz/opublikujesz relację z tego w naszym wydarzeniu:
https://www.facebook.com/events/535077209571416
Powodzenia i do zobaczenia na szlaku!
We invite you to participate in the 12th edition of the PTTK Intergenerational Tourist Relay Race! Since 2012, the Polish Tourist and Sightseeing Society has been organizing a nationwide event to celebrate World Tourism Day. As part of the Intergenerational Tourist Relay Race, we have created a platform enabling PTTK organizational units and affiliated entities to submit tourism and sightseeing events – trips, rallies, gatherings, kayaking trips, and other expeditions – as part of a joint initiative. The goal of the relay race is to integrate the tourist community and facilitate the exchange of experiences between different generations of hikers. This year, during the 12th Relay Race on September 27th, we encourage you to set off on common trails to celebrate the Society's 75th anniversary!
Since its founding in 1950, the Society has consistently strived to create tourist-friendly conditions for recreation and exploration of the heritage and scenic attractions of our beautiful country. We strive to integrate diverse communities engaged in activities aimed at promoting tourism and local knowledge. We invite you to discover Poland, explore its trails, and visit its landmarks in the company of our distinguished members.
We invite you to participate in the 2025 Intergenerational Tourist Relay Race with Nicolaus Copernicus University and ZSGH Toruń. All you have to do is walk, cycle, or swim any distance between September 27, 2025, and September 30, 2025, as part of World Tourism Day celebrations, and report/post your achievement in our event:
https://www.facebook.com/events/535077209571416
Good luck, and see you on the trail!
Global Promotion action for Chinese Tourism Destination
On September 12, 2023, China Window, together with Tianji Ranking, International Brand Festival (International Brand Ceremony), and Beautiful China Cultural Exploration Action, jointly launched the "Beautiful China - Global Promotion of China Tourism Destination" campaign.
The "Global Promotion of Chinese Tourism Destination Action" will conduct comprehensive research on tourist attractions in China. The selected attractions will be recommended by cooperative media organizations. The event organizing committee will also work with professional cultural and tourism planning and operation teams to plan, improve, and design overall operation plans for tourist attractions in need. The "Beautiful China - Global Promotion of Chinese Tourism Destination Action" will timely release the recommended list of tourism destinations for all provinces and cities in China and the "Top 100 Chinese Tourism Destination" list by 2025.

Website: https://www.huamei.org.cn
INSTO FAQ
Journée mondiale du tourisme 2025
Preliminary Programme
Friday, 26 September 2025 | |
| 19:00- 21:00 | Gala Dinner hosted by the state of Melaka, Malaysia* |
* (by invitation only)
Saturday, 27 September 2025 | World Tourism Day: Tourism and Sustainable Transformation (Venue: Level 13, Grand Ballroom DoubleTree by Hilton, Melaka) | |
| 10:00– 10:15 | Welcome Remarks:
|
| 10:15– 10:30 | Photo Session |
| 10:30 - 10:45 | Keynote 1: From Social Innovation and Education to Sustainable Investment: Transforming Tourism from the ground up
|
| 10:45 - 11:30 | Panel Discussion: "People-Centered Tourism: Unlocking opportunities through education, innovation and investments" Moderator: Ms. Natalia Bayona, Executive Director, UN Tourism This panel will examine how investing in human capital, especially youth and women, can create a more resilient, equitable, and future ready tourism ecosystem by highlighting successful models and forward-thinking policies. Panellists will address how targeted investments can scale up their impact, fostering entrepreneurship, digitalization, and long-term sustainability across destinations. Panelists:
|
| 11:30 - 12:30 | Lunch |
| 12:30 - 12:45 | Keynote 2: Transformative Pathways for Building Resilience in Sustainable Tourism
|
| 12:45 - 13:30 | Panel Discussion: Pathways to Resilience: Strategic Routes to Sustainable Tourism Moderator: Dirk Glaesser, Director, Sustainable Development of Tourism Panelists:
|
| 13:30 - 13: 45 | WTD Handover Ceremony |
| 13:45 - 14:00 | Closing Ceremony |
| 19:00 - 21:00 | Visit Malaysia 2026 Dinner Co-hosted by Tourism Malaysia & the state of Melaka* |
* (by invitation only)
World Tourism Conference
28-29 September, 2025 | Melaka, Malaysia
In the wake of the global recovery from the COVID-19 pandemic, UN Tourism’s call to “Rethink Tourism – From Crisis to Transformation” set the stage for a fundamental paradigm shift. As of 2024, international tourism rebounded impressively with 1.4 billion arrivals globally—an increase of 115% from 2023. The Asia-Pacific region saw strong momentum, reaching 87% of pre-pandemic numbers.